The problem
LinkedIn clicks are expensive, so every one must earn its place. Campaigns fail when they target job titles loosely, optimise toward form fills nobody follows up, and never connect spend to pipeline.
What we do
01 — Account and seniority targeting
Tight matrices of seniority, function and account fit — reach narrowed until quality justifies cost.
02 — Offer and creative
Gated assets, demos and diagnostic offers matched to buying-stage, not generic ebooks.
03 — Lead handling
Lead-gen forms versus landing pages chosen by follow-up reality, with routing your sales team will actually use.
04 — Offline conversion wiring
Pipeline stages and closed revenue fed back, so LinkedIn optimises toward deals instead of downloads.
How it connects
LinkedIn is one instrument in Performance Marketing, connected to CRM attribution and conversion-optimised destinations.
Results
A B2B engagement built around qualified LinkedIn and search demand lifted qualified leads by 60% from the same spend. See selected work.
FAQs
Aren’t LinkedIn CPCs too high?
They are high — which is exactly why targeting must be tight and optimisation tied to pipeline value, not click volume.
Forms or landing pages?
Whichever your follow-up supports. Fast, honest routing beats a theoretically perfect page nobody acts on.
How do you prove pipeline impact?
Offline conversion imports matched to CRM stages, reported alongside spend weekly.
Related services
Which objectives work best?
Website conversions for pipeline, document ads and video for warming, lead gen forms only where sales follow-up is fast. Objective follows the funnel stage, not the cheapest click.
How do you keep audiences fresh?
Audience rotation schedules, exclusion hygiene and creative refresh triggers. Saturation metrics are reviewed weekly so frequency never silently climbs.
What budgets make sense to test?
Enough for fifty meaningful actions per audience per month as a floor. Below that we narrow scope rather than spread thin and learn nothing.
Do you use thought leader ads?
Where an executive voice exists, yes. They consistently beat company-page creative on engagement and cost per qualified click in B2B.
How do you sync leads to our CRM?
Native integrations or webhook flows into your CRM with source, campaign and content captured on every record. Sales sees provenance, marketing sees pipeline.