The problem
Most testing is theatre: button colours, inconclusive splits, results nobody acts on. Real experimentation needs hypotheses worth testing, traffic honestly assessed, and learnings that survive the people who ran them.
What we do
01 — Programme design
Hypothesis backlogs ranked by potential impact and ease — biggest questions first.
02 — Test rigour
Significance thresholds, sample discipline and guardrail metrics, so wins are real.
03 — Creative and offer testing
Angles, propositions and incentives tested across ads and pages together.
04 — Learnings bank
Every test documented win or lose — the asset compounds even when individual tests do not.
How it connects
Experimentation is the engine of Conversion Optimisation: DATA → INSIGHT → HYPOTHESIS → TEST → LEARNING → IMPROVEMENT.
Results
Standing programmes underpin uplifts like 45% conversion gains from the same spend. See selected work.
FAQs
How much traffic do we need?
Enough to reach significance in a reasonable window. Lower traffic means bolder tests and sequential learning, not no testing.
What if tests fail?
Then they paid for knowledge. Failed tests with banked learnings outperform untested opinions every time.
Which tools?
Best-fit for your stack, implemented cleanly. Process beats platform.
Related services
How do you prioritise test ideas?
By expected impact, evidence strength and effort. A scored backlog reviewed with you beats loudest-opinion-first every time.
What is a proper test readout?
Hypothesis, method, result with uncertainty, segment notes, and a ship, iterate or kill decision. One page, no theatre.
How do you avoid peeking early?
Fixed sample sizes or sequential methods declared upfront, and discipline. Early peeks produce false winners that waste quarters.
Can small sites test at all?
Yes, differently: bigger changes, longer runtimes, and qualitative research carrying more weight. Small traffic demands bigger swings, not no testing.
Who decides what ships?
You do, with our recommendation. Test owners propose, stakeholders dispose, and every decision is recorded with its evidence.