The problem
Dashboards accumulate while decisions stall. Data without analysis is trivia; analysis without recommendations is homework nobody does. This service keeps a qualified analyst eye on your numbers on cadence.
What we do
01 — KPI frameworks
The handful of metrics that run the business — defined, owned and reviewed on rhythm.
02 — Performance analysis
Weekly and monthly reads: what moved, why it matters, what changes next.
03 — Funnel and cohort analysis
Behaviour sliced by cohort, channel and stage until the story behind the numbers shows.
04 — Insight readouts
Analyst-written recommendations alongside every report — never numbers without a next step.
How it connects
Analytics runs inside Measurement & Analytics, on top of tracking that has been validated first.
Results
Continuous analysis is how improvements compound instead of resetting each quarter. See selected work.
FAQs
Is this just reporting?
No. Reporting tells you what happened; analysis tells you what to do. You get both, with recommendations attached.
How often do we hear from you?
Weekly performance reads with monthly deep-dives and quarterly planning reviews.
Can you work with our data team?
Yes — frameworks, definitions and documentation are built to be shared, not siloed.
Related services
Which tools do you use?
GA4 and BigQuery for behaviour, your CRM for revenue truth, Looker Studio for shared views. Tools follow the questions, and we work inside your stack where it exists.
Can you build executive dashboards?
Yes. One page, revenue-led, traffic-light status, updated automatically. Executives see outcomes, practitioners drill into causes from the same data.
How do you define KPIs with us?
In a workshop mapping business goals to measurable events with owners and targets. No metric enters a dashboard without a decision attached to it.
Do you train our team?
Yes. Handover sessions plus documentation, and office-hours support while the team builds confidence. Capability transfer is part of every engagement.
What happens when numbers disagree?
We reconcile to defined sources of truth per metric, document the rule, and fix the upstream cause. Disagreements become dictionary entries, not recurring arguments.