The problem
Marketing reports leads; sales reports revenue; neither trusts the other’s numbers. Without integration, media optimises toward form fills while the business cares about deals — and nobody can prove the connection.
What we do
01 — Platform connections
HubSpot, Zoho and most major CRMs wired to analytics and ad platforms with documented field mapping.
02 — Offline conversion imports
Qualified stages and closed revenue fed back to Google, Meta and LinkedIn for value-based optimisation.
03 — Lead stage alignment
Marketing and sales stages defined once, shared everywhere, reported consistently.
04 — Feedback loops
Quality signals flowing back to media: which cohorts close, which churn, what to scale.
How it connects
CRM integration powers Tracking & Attribution — it is how B2B spend finally optimises toward revenue.
Results
Connected pipelines underpin results like 60% more qualified leads from the same spend. See selected work.
FAQs
Which CRMs do you support?
HubSpot and Zoho natively, plus most major platforms through APIs and middleware. Data hygiene matters more than the logo.
Does sales need to change process?
Only to agree stage definitions and actually log outcomes. Technology cannot fix an unused CRM.
How is success measured?
Pipeline value and closed revenue attributed to marketing activity — reported weekly, reconciled monthly.
Related services
How long does integration take?
Simple native connections take days. Custom field mapping, deduplication rules and historical syncs extend to a few weeks. We scope it precisely after a systems review.
Is our data kept secure?
Yes. Least-privilege access, documented field maps, no data retention beyond the integration, and revocation on handover. Security review is welcome.
What fields must sync back?
At minimum: lead source, campaign, content, lifecycle stage and revenue. Anything budget decisions need, the CRM must carry.
Does this need engineering help?
Sometimes for custom objects or API limits. We bring precise specifications so engineering time stays minimal and focused.
How do you handle duplicates?
Matching rules on email plus domain and timestamp logic, with a merge protocol your team approves. Duplicates get prevented at entry, not cleaned forever after.